We recently completed this consumer packaging project, including naming, identity design, and packaging for a new glass face cover for smart phones.

The main brand name of V•tra was selected among many options, it is derived from the word vitrum, which is latin for glass. This shortened version was available as a .com URL, and is a little more friendly than the latin origin. The product itself, VGlass, will include four versions; anti-smudge, anti-glare, privacy (screen visible from front only), and anti-bacterial.