If you're a member of AIA Austin (or you know one), I'm inviting you to join me for a lunch and learn I am hosting on Tuesday February 13 from 12-1. Here's what we'll cover:

This is a great “how to” for businesses looking to market themselves online leveraging the multitude of free or inexpensive tools available today. From Wordpress websites to social media and email platforms, leave this course with a better understanding of the tools and how to use them to promote your business online.

Here are the takeaways:

1) Learn to rethink your website: It’s more important to start it than to finish it.

2) Learn to become a content producer: When you start publishing your content online, you establish yourself as an expert.

3) If you build it, they won’t come: Your content is no good unless people know it’s out there. Learn how to broadcast your content.

4) What does it really take? A cold hard look at what marketing resources your business requires and what options you have for getting things done.

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